Bullard throws in the towel

David Bullard, the Sunday Times columnist who caused a bit of a stir with an intemperate broadside against bloggers in a print column, before promptly launching a blog of his own, has given up. He couldn’t deal with the pace, the hostility, and the pettiness. Instead of moderating his comments, or defending his points of view, he just deleted entire posts if the reception wasn’t all he’d hoped for. I guess some columnists prefer the insulation and the relative safety of print, though I’ll grant him one thing: writing for free isn’t all it’s cracked up to be.

Guess the Bullog will join the millions of other half-baked, entirely abandoned efforts that litter the blogosphere like so much space debris. And the value of the bullog.co.za domain has just crashed.

It’s unfortunate, really; a waste of what turned out to be a pretty neat launch splash.

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3 comments so far

  1. Adii September 17, 2007 12:08

    Hot damn - I really thought my R50 “investment” in bullog.co.za would pay off, but it seems that any ROI has flatlined along with Bullard’s inability to cope with the supposed “pressures” of the blogosphere (or should I say hamster wheel?)…

    Anyway, on another note - I’m glad to have found your blog Ivo (and just subscribed to the feed), since I’m a very keen reader of your columns in Maverick! So now I’ve got Ivo coming to me in my monthly subscription to Maverick, your ThoughtLeader column and now your personal blog (yeay!). :) Keep up the good work!

  2. Neil Blakey-Milner September 17, 2007 14:02

    Aw, poor baby. Or maybe this is just another ploy to boost his numbers… ;)

  3. David Bullard September 19, 2007 8:51

    Actually the reasons are very simple…..I found the whole blogging experience time consuming and mentally unrewarding. It was also costing me money in that the time I was spending posting and reacting to comments could have been spent writing articles for money. So that’s it…..no mystery, no push, no inability to cope with pressure, no publicity stunt….just a simple lifestyle choice.

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