Facebook: the decline begins
The rot has begun. Scarcely has Microsoft bought its slice of Facebook (over which I left), than advertising is starting to appear. Right there in the news stream; a large, glaring advertisement. This is what it looks like:
A few things are notable. Unlike the Facebook Flyers, which appear on the left-hand-side, very visible but without wasting space needed for the news stream, and unlike Google-style text ads, which are non-intrusive and take up little space, this advertisement appears slap bang in the news stream, where interesting updates from friends vie for screen real-estate even on a very large screen. I’d guess on a typical notebook screen or a mobile device it would take up a good proportion of the visible screen space.
It is disguised as a real update, as if a friend just posted some new photos. That’s devious and offensive. Magazines (credible magazines, at least), decline advertisements that attempt to appear like regular editorial, since this hurts the integrity of the publication. I were in charge of Facebook advertising, an advert that looks like a legitimate update would be declined.
It appears to be completely untargeted. Credit reports comprise one of the biggest categories of online spam. What next? Pump-and-dump share schemes? Invitations from hot babes looking for money, honey?
It is true that some other social networks — including Orkut in particular — suffer from spam problems, especially in group discussion forums. This is something they will have to combat if they intend capitalising on the discontent created by Microsoft/Facebook deal. But at least they don’t (as far as I’m aware) condone the spam. At least they don’t place the spam themselves, where it clogs up an already-cluttered news stream.
In all ways, this particular Facebook advertisement is offensive and sends a clear message of where Facebook is going: more clutter, more noise, less signal, less usefulness. It lacks even the minimal redeeming quality — unintentional humour about Yahoo! spam filtering — of this inviting offer I recently received:
