Truth in advertising

The taxi industry is one of the most engaging examples of the self-reliance and entrepreneurial spirit of South Africans. It proved that despite a government that at first actively repressed economic activity, and since liberation consisted of paternalistic central planners who failed to deliver services such as public transport, South Africans were able to create a thriving industry that for all its faults supplied an essential need with remarkable efficiency and at a price that caters for the poor who need the service most.

On occasion, however, it could do with smarter marketing, which doesn’t highlight the industry’s failures instead of its successes. Witness, for example, this photograph, taken on Saturday 2 February 2008 at 15:00, at 100km/h on the N1 North near the Malibongwe Road offramp in Johannesburg. One hopes that the occupants got a substantial discount.

Truth in advertising (click for larger version)

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3 comments so far

  1. Rory February 3, 2008 14:00

    Your observations, as usual, are dead on.

  2. mulamuli July 7, 2008 14:12

    The taxi in pic does no ferry passengers ,its used to transport the bodies and the equipment for the funeral .

  3. Ivo Vegter July 7, 2008 14:32

    Ah, that’ll explain it. It’s still a funny picture, though.

    There’s no discount for the occupants, then, I guess…

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