Bullard: sorry, was out to lunch with my lawyer

It’s what you might call “milking it”:

Canned writer David Bullard has apologised to readers of a column that got him axed for racism. But now he plans to sue the Sunday Times for breaching labour law.

“I couldn’t comprehend that it would be offensive to so many people and that’s what the apology was about,” Bullard, 55, said on Friday.

“It’s driven home that the days of apartheid, which I never suffered under, are still real to people. And one has to be sensitive to that.”

[…] Bullard now plans to sue Sunday Times publisher Avusa in the labour court for two years of lost income.

If you think “milking it” is too harsh, here’s the final line from Justine Gerardy’s excellent interview with him:

“From a commercial point of view, it’s been phenomenal — you couldn’t have bought the publicity.”

(Hat tip goes to jc for picking up and forwarding the story.)